Flipside News
- Aegean Airlines pick Flipside for UK route launch
- Global mining giant calls on Surrey agency for underground ‘shoot’
- Top Newbury agency MD headhunted to lead new integrated marketing push
- International property developer picks Flipside Group for Bulgaria and Caribbean launches
- International Dance Awarding Body picks Flipside Digital for Global Project
- Search Engine Optimisation all the rage as local businesses seek to leverage web traffic
- Three New Directors Appointed at Flipside Group as Sales Soar
- The Big Group Debate
- Digging Deep with Anglo American
- From Mod to Modern
- Digital first! Just Imagine!
Top Newbury agency MD headhunted to lead new integrated marketing push
Bill Hicks, founder and Managing Director of MDA, has been headhunted and recruited by Surrey based Flipside Group to launch and lead an integrated agency based in Newbury. The existing business of Marketing and Design Associates (MDA) will be merged into the Flipside Group creating the most effective full service-marketing agency in the area.
According to Bill, the new venture will bring a raft of much needed and contemporary expertise and resources to business and enterprise along the M3 and M4 corridors:
‘The introduction of marketing channels demand an exponentially increasing bandwidth of skills and understanding,’ claims Hicks. ‘Any business looking to survive and thrive in today’s ultra-competitive environment needs to evaluate the benefits of new digital communications technologies and how they can be integrated into established activity such as graphic design, print and exhibitions.’
‘Flipside is a 50 strong business with a broad-based portfolio of clients, and a creative and strategic way of thinking that plans for and covers all relevant channels with a strong emphasis on the web and digital offerings,’ he continued. ‘The re-branded agency will fill a huge gap in the market in this area, allowing local businesses of all sizes to be more competitive in what looks like becoming a difficult economy for everybody.’
Flipside Group Newbury will open its doors on May 1st and initially be based at the London Road offices MDA. The clients and staff of MDA will be supported by the new business which plans to have an ‘open day’ for existing and potential new clients later in the month.
Flipside Group CEO Tim Drake warmly welcomed the MDA family into the new broader business:
‘We are always on the lookout for suitable partners to expand our network, and Bill’s levels of professionalism and expertise perfectly mirror those of the Flipside Group brand,’ he commented. ‘It will be great to work with Bill’s existing network as well as looking at new opportunities.’