Flipside News
- The Big Group Debate
- Digging Deep with Anglo American
- From Mod to Modern
- Digital first! Just Imagine!
The big group debate
Flipside recently gained official DTI approval to include the word "Group" in its trading name and logo suite. The company will now trade as Flipside Group, denoting its ownership of partner companies Flipside Digital, Flipside Creation and Flipside Graphics, all of whom fall under the new company’s parent brand identity, and recognizing the degree of security and diligence afforded by 15 years of successful trading.
We're still the same fantastic mixture of old wisdom and young talent! We've simply formalised our integration culture to practise what we preach. We don’t believe 'integration' is anything at all to do with having a good idea and then shoe-horning it into every channel, most often passing it on to external partners to do so.
Rather we believe that integration is everything about looking at the best possible channel strategy and having a brilliant idea that uses every channel to the maximum possible effect. That’s why we have brought together all our considerable expertise under one simple identity.
Digging deep with Anglo American
Building on some excellent internal communications work, we continue to deliver compelling and pertinent safety training materials for Anglo American mining. Our recent training suite includes a range of bespoke video DVD’s to bring the mining environment and its inherent dangers to life, whilst at the same time engaging and educating staff that mining safety is a vital consideration every minute of every day.
This footage was filmed by our in-house team who visited several Anglo American facilities around the globe.
Packaged in a tailor-made folder and box cover, the training materials provide a fast, simple to use and easy to update reference for training managers and general mining staff.
From Mod to Modern
Fashion giant, Ben Sherman recently approached us with a brief to develop their 2008 Store window designs. We’ve worked with the young, snappily dressed designers over in the UK’s best known clothing brand for many years and they never cease to amaze us with their boundless enthusiasm and passion for their brand. A brand that we’ve helped to grow from its Carnaby Street influenced beginnings into a globally recognised phenomenon, through innovative Sales Promotion and In-store installations plus bespoke graphics and photoshoots.
Digital first! Just Imagine!
Our client, Imagine Homes continue to baulk the UK property downturn thanks in no small measure to the skill and expertise of our digital team, who have maintained the brand as top of the search engine rankings for investment property searches. A mix of extensive Search Engine Optimisation and Link Popularity building, coupled with detailed tailor-made statistics packages, ensured that this ranking has remained in place for a sustained period of time. The inclusion of mortgage information datacapture improved Imagine Homes’ market analysis, allowing them to make informed business decisions at board level. The digital team are also busy building 2 extranets for a Global training company, and a local accountancy firm. In addition they are actively engaged in several large website builds for a variety of additional group clients.
The Flipside Group is a truly integrated marketing business that leverages the diverse skill set and high levels of competency of our 50 or so staff. Based in our own ‘creative village’ near Cranleigh in Surrey, we provide integrated marketing solutions to a range of local, national and global businesses. Drop in for a chat and a coffee. We’re friendly people who always enjoy a good marketing conversation!
Call 01483 274141
www.flipsidegroup.com