Flipside News
- Aegean Airlines pick Flipside for UK route launch
- Global mining giant calls on Surrey agency for underground ‘shoot’
- Top Newbury agency MD headhunted to lead new integrated marketing push
- International property developer picks Flipside Group for Bulgaria and Caribbean launches
- International Dance Awarding Body picks Flipside Digital for Global Project
- Search Engine Optimisation all the rage as local businesses seek to leverage web traffic
- Three New Directors Appointed at Flipside Group as Sales Soar
- The Big Group Debate
- Digging Deep with Anglo American
- From Mod to Modern
- Digital first! Just Imagine!
The big group debate
Flipside recently gained official DTI approval to include the word "Group" in its trading name and logo suite. The company will now trade as Flipside Group, denoting its ownership of partner companies Flipside Digital, Flipside Creation and Flipside Graphics, all of whom fall under the new company’s parent brand identity, and recognizing the degree of security and diligence afforded by 15 years of successful trading.
We're still the same fantastic mixture of old wisdom and young talent! We've simply formalised our integration culture to practise what we preach. We don’t believe 'integration' is anything at all to do with having a good idea and then shoe-horning it into every channel, most often passing it on to external partners to do so.
Rather we believe that integration is everything about looking at the best possible channel strategy and having a brilliant idea that uses every channel to the maximum possible effect. That’s why we have brought together all our considerable expertise under one simple identity.