Direct Mail
Direct mail lists continue to enjoy one distinct advantage: they enable you to "drill down" into much more detail than is currently possible with most e-mail lists. That's not an issue for some companies, but if you're targeting a particular niche or narrow consumer demographic, the relative effectiveness of direct mail is likely to be increased substantially.
Note: just because individuals in your target audience are likely to have e-mail addresses, don't assume they're automatically an appropriate target for an e-mail campaign. FTSE 100 executives are almost all online, but you would be hard pressed to find a quality, opt-in e-mail list that enables you to target this group with any precision or reliability! Once again, our enormous integrated experience allows us to include a Direct Mail element wherever it makes sense.
APG award-winning Mailer
Bespoke box, die-cut foam and wax sealed corporate brochure.
IMO Mailers
International Maritime Organization
Bespoke mailers for all IMO publications. Rules and regulations for the shipping industry, IMO is the only United Nations agency with its headquarters based in the UK.
Newsletter
Imagine Homes
Maltese cross quarterly newsletter detailing property updates and pertinent market information.
Compass
Pill Mailer
Compass required a creative mailer solution to communicate consultancy benefits available to CIOs and IT professionals. 6 die-cut ‘pills’ bearing key messages were contained in mock medicine packaging.